AdSense Ad variations: Link Units and themed Ad Units

AdSense Ad variations: Link Units and themed Ad Units. Link units and themed ad units are two variations of AdSense Ads that are meant to further increase the quality of AdSense Ads that get served on websites. 

Let’s take a quick look to see what ‘Link units’ and ‘themed Ad units’ actually are:

Themed ad units: As their name suggests, themed ad units are ad units that are based on particular themes. These themes could be depicted by colors or special types of graphics that are representative of the event or occasion portrayed by the theme. The events and occasions could be things like Christmas, New Year’s Day, etc.  Of course, the themed Ads can only be displayed if they are available from the advertisers and if you have enabled the themed Ads on your AdSense account (in ‘Ad Type Preferences’). Also, since the events vary across different locations, the themed Ads are displayed based on the location of the website visitor. Besides this minor difference, themed ad units work in the same way as the normal ad units.

Read Also: 5 Ways To Improve Your Adsense Earnings

Link units: Link units are another useful way of advertising through the AdSense program. Though the basic premise remains the same (i.e. targeted advertising), the way link units operate is slightly different. Link units are meant to provide even more meaningful advertisements to website visitors by presenting them with a list of topics (ad keywords) to choose from. The website visitors are then presented with only those Ads that are related to the topic selected by them; hence making their website visit more meaningful. The list of topics presented to the website visitor is based on the website content. So, the topics are relevant to the context of the website. However, the ‘clicks’ on the topics don’t make any revenue for you; it’s the clicks on the Ads for that topic that earn you revenue. As far as implementing Link units is concerned, it’s done in the same way as other AdSense-type products you copy and paste AdSense code into the HTML code of your webpage. Note that you are allowed to implement only one link unit per web page.

Here’s a summary of the information provided about Link Units and Themed Ad Units in AdSense:

AdSense offers two variations of ads Link Units and Themed Ad Units designed to enhance the quality of ads displayed on websites:

• Themed Ad Units: 

1. These ad units are themed based on specific events or occasions, often represented through colors or graphics.
2. Events like Christmas, New Year’s Day, etc., can be depicted through themed ads, but their availability depends on advertiser offerings and settings in the AdSense account.
3. Themed ads are location-specific, displaying based on the visitor’s location, but they function similarly to regular ad units.

Read Also: A Comprehensive Guide to Google SEO: Mastering the Art of Online Visibility

• Link Units: 

1. Link units operate differently from standard ads by providing visitors with a list of topics or ad keywords to choose from.
2. Visitors select a topic of interest, and then ads related to that chosen topic are displayed, making the visit more relevant to their preferences.
3. Clicks on the topics themselves don’t generate revenue; earnings are generated only when visitors click on ads related to the chosen topic.
4. Implementing Link Units involves copying and pasting AdSense code into the HTML code of the webpage, similar to other AdSense products, and only one link unit is permitted per web page.

Both variations aim to deliver more targeted and meaningful advertisements to website visitors, enhancing the overall experience while providing opportunities for revenue generation based on visitor interactions with the ads.

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