AdSense-related terms that you should know.
Here is the list of AdSense-related terms that you should know for sure:
Page impression: A page impression is generally the same as a page view but the number of page impressions can sometimes be different than the page views. This happens when the page is viewed by a visitor but the AdSense code is not executed for some reason (which means that the Ads are not displayed to the visitor).
Ad unit impressions: Whenever you get page impressions, you also get Ad unit impressions. However, the ad unit impressions are dependent on the number of ad units you have on your page i.e. number of ad units that get executed when the page loads on the user’s browser. Note that the link unit impressions are also counted as ad unit impressions.
Read also: AdSense Ad variations: Link Units and themed Ad Units
Click: A click (for the purpose of AdSense) is recorded whenever a website visitor clicks on one of the AdSense Ads. Note that a click on a topic in a link unit is not considered as a click.
Click-through rate, for the purpose of AdSense, is the number of clicks received by an ad unit divided by the total number of ad unit impressions for that ad unit. So, a better CTR can mean more revenue for you.
Effective CPM: It is calculated as the cost per 1000 impressions. However, do not confuse effective CPM with your earnings. In fact, effective CPM is calculated by dividing your earnings by the number of page impressions and then multiplying the final figure by 1000. Effective CPM is generally used to compare various channels and determine which channels are more profitable for you.
here’s a concise summary of the AdSense-related terms provided:
Page Impression:
Similar to a page view, it represents when a page is accessed by a visitor. Discrepancies between page impressions and page views occur when the page is viewed, but AdSense code doesn’t execute, leading to ads not being displayed.
Ad Unit Impressions:
They accompany page impressions and are based on the number of ad units displayed on the page. Link unit impressions are also counted as ad unit impressions.
Click:
Recorded when a visitor clicks on an AdSense Ad. Notably, clicks on topics in link units are not considered clicks for AdSense purposes.
Click-Through Rate (CTR):
Calculated by dividing the number of clicks on an ad unit by the total number of ad unit impressions. A higher CTR often translates to increased revenue potential.
Read also: A Comprehensive Guide to Google SEO: Mastering the Art of Online Visibility
Effective CPM:
This metric calculates the cost per 1000 impressions. It’s important to note that effective CPM isn’t directly tied to earnings. It’s derived by dividing earnings by the number of page impressions and then multiplying the result by 1000. It serves to compare different channels’ profitability.
Understanding these terms is crucial for gauging ad performance, optimizing revenue potential, and assessing the effectiveness of various channels within AdSense.
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