Rise in Outdoor Activities in Indonesia
In 2024, outdoor sports activities in Indonesia saw a significant rise. With more people adopting healthy and active lifestyles, activities such as running, cycling, and hiking have surged in popularity. According to Nielsen's 2023 research, Indonesians are increasingly willing to spend on better health, with physical and mental health ranking among the top three areas of expenditure.
Garmin's Commitment to Active Lifestyles
Garmin supports this trend by offering a variety of smartwatches designed to promote a healthy lifestyle. While often perceived as a brand for professional runners, Garmin's Senior Marcom Manager for Indonesia, Chandrawidhi Desideriani, clarified that Garmin's focus is on supporting active lifestyles for everyone, not just runners.
"Garmin has been seen primarily as a product for professional runners, with series like Forerunner being popular for running. However, Garmin has a broad range of products," said Desideriani.
Wide Range of Garmin Products
Garmin's product line includes wearable devices tailored to various needs and activities, including those who wish to match their smartwatches with their daily outfits. Some of the notable series include:
- Lily: A smartwatch designed for women who want to maintain a healthy lifestyle while staying fashionable.
- Vivomove: A casual smartwatch that supports a healthy lifestyle without compromising style.
- Vivoactive: A versatile smartwatch suitable for both men and women, supporting various sports and fashion needs.
- Venue: A digital sports watch with comprehensive features.
- Forerunner: Popular among runners for its detailed running metrics.
Through these products, Garmin encourages everyone to lead healthy and active lifestyles across different types of sports.
Focus on Personal Goals
Garmin's core philosophy is about empowering individuals to lead healthier and more active lives using Garmin products. Instead of competing with others, Garmin encourages focusing on personal goals, encapsulated in their slogan "Beat Yesterday," which supports individuals in improving their active lifestyles daily.
#BeMoreBeatYesterday Campaign
Garmin's #BeMoreBeatYesterday campaign invites Indonesians to take the first step towards a healthier lifestyle and push their limits. This campaign emphasizes setting realistic goals, such as running 5K, exercising for 30 minutes daily, or joining sports communities. Utilizing Garmin technology, individuals can track their progress with features like step tracking, heart rate monitoring, and sleep tracking.
Garmin continues to inspire those who have already adopted an active lifestyle to keep challenging themselves and strive for more.
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